The design of the Kobo Elipsa 2E landing page draws inspiration from the note-taking capabilities of the bundled Kobo Stylus 2. With fluid background details and subtle lines, the page mirrors the endless possibilities for note-taking offered by the e-reader. The muted color palette reflects the eco-friendly nature of the device, crafted from recycled plastics, further enhancing its appeal.

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The Elipsa pre-order and buy now email designs were influenced by the product page to ensure a cohesive visual experience for users. By mirroring elements from the product page, recipients of the emails feel a seamless connection between the creatives. The purpose of these emails is to inform customers about Elipsa 2E, enticing them to learn more and take action by pre-ordering and/or purchasing the eReader.

In conjunction with the release of Elipsa 2E, a series of paid social assets was crafted to bolster ongoing awareness of the device with a evergreen focus.