In a cross-functional collaboration between Brand Marketing and Content Production, the team sought to refine the existing brand guidelines. Current guidelines do not include voice and tone, secondary colours, typography, or other elements of a comprehensive brand guideline.
Two guidelines were made in conjunction, one for B2B and B2C as each had its respective audience and use cases. The B2B guideline was created for Flipp's corporate brand as it needed its definition for voice and tone, colour palette and additional perimeters for their use cases. These included sales and pitch decks, and external project documentation sent to retailers.
As a member of the Content Production Team, we work closely with the Sales Team and external-facing teams within Flipp. It was our primary responsibility to help assist the broader team to define the B2B guidelines.