Kobo Elipsa 2E

Read up. Write down. THINK BIG

Introducing the Kobo Elipsa 2E, a updated eReader tailored for big thinkers, now bundled with the Kobo Stylus 2. Designed to enhance focus and streamline organization, the newly upgraded Kobo Elipsa 2E empowers you to channel your thoughts effectively.

The Kobo Elipsa 2E was released April 2023.
Landing Page
The design of the Kobo Elipsa 2E landing page draws inspiration from the note-taking capabilities of the bundled Kobo Stylus 2. With fluid background details and subtle lines, the page mirrors the endless possibilities for note-taking offered by the e-reader. The muted color palette reflects the eco-friendly nature of the device, crafted from recycled plastics, further enhancing its appeal.

See live site here
Pre-Order & Buy Now Emails
The Elipsa pre-order and buy now email designs were influenced by the product page to ensure a cohesive visual experience for users. By mirroring elements from the product page, recipients of the emails feel a seamless connection between the creatives. The purpose of these emails is to inform customers about Elipsa 2E, enticing them to learn more and take action by pre-ordering and/or purchasing the eReader.
Paid Social
In conjunction with the release of Elipsa 2E, a series of paid social assets was crafted to bolster ongoing awareness of the device with a evergreen focus.
Demo Loop
Elipsa 2E eReader's captivating demo loop, strategically designed to engage potential customers and communicate the device's key benefits effectively.
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